The Greeks said that all beauty is mathematics. If that is true then perhaps there is a mathematical code, formula, relationship or even a number that can describe beauty. There is only one mathematical relationship that is found to be consistently and repeatedly present in beautiful things--The Golden Ratio. The "Golden Ratio" is a mathematical ratio of 1.618:1, and the number 1.618 is called "Phi."

This mathematical ratio appears recurrently in nature in objects such as flowers, shell, animals & humans. Measure from the top of your head to the ground. Measure from your navel to the ground. This ratio is 61.8%--Phi. From your shoulder to your fingertips then from your elbow to your fingertips. Phi. Hip to floor divided by knee to floor. Phi. A universal ratio for proportion.

PhiOptik Sunwear focuses on proportion, balance and harmony in our frame design. We bring you a unique collection of premium sunglasses that offer full wrap around protection with the benefits of Polarvue glare blocking polarized lenses.